• +14.2pp

  Ad Recall vs TikTok benchmark

• +12.9pp

  Awareness vs TikTok benchmark

• +5.7pp

  Intent uplift (Brand Lift Study)

How Magnum launched a new ice cream format with TikTok-first creativity

• +22.6p.p.

  Ad Recall Lift, driven by episodic storytelling

• +34%

  higher 6-second VTR, compared to the previous Reach campaign

• +5.5p.p.

  Familiarity Lift, from Reach & Frequency activation

How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z

• +10.5pp

  Ad Recall

• +12.9pp

  Awareness

• +4.6pp

  Recommendation

Turning fandom into measurable lift with TikTok Smart+ and Engaged Sessions

• +160%

  lift in sales

• No. 1

  most liked telco brand on TikTok

How Plush drove a 160% sales lift with TikTok-first creatives and influencer partnerships

• 940%

  Increase in sales value

• 759%

  Increase in sales

• 6X

  Higher return on ad spend

Promoting Komputronik to a whole new audience in Poland to boost awareness and sales in an authentic way, all while winning them the ‘Greatest Performance’ award in the TikTok Ad Awards 2024.

• +10.4%

  Ad recall

• +5%

  Awareness

Building awareness and engagement for leading Polish coffee brand Tchibo’s coffee bars with a whole new audience across the country.

• +3.5%

  Ad recall

• +10 %

  6s Top Feed view through rate above benchmark

• +23%

  6s Auction view through rate above benchmark

Generating awareness and engagement for coffee brand Eduscho and its launch in Poland

• 5.5m

  impressions

• 70k

  landing page views

• 0.01PLN

  per conversion

Solving the big campaign questions with Spark Ads

• 3x

  lower cost per lead

• 4x

  increase in leads

• 5x

  conversion rate

Business is booming - here’s how a marketing expert used Spark Ads to grow his consulting business

• 16.5%

  increased brand awareness

• 2.3%

  user engagement growth

Increasing brand awareness using popular creators in target audience.

• 694

  Leads

• 10K+

  Clicks

• 1.6M+

  Impressions

Fashioning high-quality prospects with a successful lead generation campaign

• 6%

  Awareness

• 6.6M

  Ad recall

Reaching new audiences at scale with TikTok branded solutions